tips and tutorials

Instagram releases 'Buy Now' button in Brazil; see how to use

Instagram released on Tuesday (20) the button "Buy now", a feature that allows you to make purchases directly in the posts. The new feature allows companies with business profiles to mark up to five products per post in only one image or 20 if they have multiple photos. With this, users can tap each item to see more information, price and make the purchase easier and faster. The function can be used in Brazil, Australia, Canada, France, Germany, Italy, Spain and UK - before, tool was only available in the United States.

The novelty is already being used in the country by Nama, specialized in decoration made by 3D printer, and AMARO, online store of women's fashion. Here's how to use Buy Now and tips on how companies can use the tool to increase sales.

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Instagram releases resource for shopping in Brazil

How to shop on Instagram

Step 1. Access the product post in your Feed or go to the brand profile;

Access the post with the product marked in Instagram

Step 2. Touch the bag symbol or the products. By doing this, you'll see a summary with the name and price of the product;

Discover the values of products in the Instagram post

Step 3. Finally, touch the "Buy Now" button to be redirected to the brand site and end the purchase.

Purchase button to be redirected to the brand site

How companies can use the "Buy Now" button

If you have a company and want to use the feature to increase your sales, you need to have a business profile on Instagram and create nine posts with the feature for the purchase button to be activated. After editing the post, touch "Mark products", select the products to mark them, enter the product information, and then tap "Finish" and "Share."

According to Instagram itself, some actions on the social network can help to take advantage of the tool in the best way. Check out the tips: